Why: Catalysts initiate and energise, sparking new ideas and keeping momentum alive. James’s most critical role is as a source of soulful energy and drive.

James has been a coach for almost 20 years, working as a performance coach in a wide variety of sectors and organisations. He had the opportunity to work in elite sports across three Olympic cycles (Beijing, London and Rio), in sports that all won multiple medals. His primary focus has always been on the person behind the performance, not the role or outcome objective, but the human being and what they need to be at their best, most of the time.

Having been exposed to hundreds of ways to affect human performance, purpose is by far the most compelling. James loves that it requires us to embrace emotion and become inspired about what is possible.

To be a part of someone's journey through this experience and seeing their transformation is a gift he is always be grateful to be a part of.